konan
Saturday 21 June 2008
Saturday 21 June 2008
Increasing the Average AdSense Price Per Click
Increasing the Average AdSense Price Per Click
Increasing the average price per click you receive from AdSense is the other strategy for increasing your overall AdSense earnings. You can do this by:- Carefully targeting your content,
- and/or Filtering out and avoiding low-paying ads
Content targeting isn't just about creating relevant, unique content. It's also making sure that that content is written to target the higher-paying keywords associated with a given topic. This means:
- Figuring out which keyword variations for that topic pay more. Often the more specialized variations and phrases pay more than the "generic" terms.
- Ensuring that the keyword density of the content favors the higher-paying keyword variations. See this page for an example of well-targeted ads due to appropriate keyword density.
And to reduce the occurrence of lower-paying ads, consider these two strategies:
- Use AdSense's competitive filter mechanism to screen out the ads that you don't want.
- Show fewer ads on a page. The fewer ads you show, the more the higher-paying ads get displayed and clicked.
Many publishers also report that their earnings increase if they remove ads completely from pages with few or no clicks. Again, the "less is more" strategy favors the higher-paying ads.
Source: http://www.selfseo.com